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NATIVE ADVERtISING

Native ads are the industry's best way to get organic interactions, and my content background positions me to know the best way to achieve that engagement for a wide range of clients.

FIBER
ONE

-Fiber One wanted to deconstruct stigmas and reach a younger audience 

-My solution was to create fun, fresh content that created brand association and appealed to a younger audience

-campaign resonated with women aged

25-35 

XCARET
PARKS

-Xcaret didn't know how to explain their new park, Xenses, to entice potential visitors 

-I developed individual messaging for three distinct parks

-achieved the highest engagement on Xenses articles

UNITED NATIONS

-the UN wanted to publicize their 2016 Giving Tuesday campaign

-created a branded article incorporating gifs to support the campaign theme #giveagif

NBC

-NBC wanted to create awareness about their new show: "This is US"

-created an article suite centered around the program's themes to capture the potential audience

-maximized the impact with elements such as embedded video

WESTERN GOVERNORS UNIVERSITY

-WGU wanted to increase enrollment in their teaching program

-I innovated a new native ad style combining our highest performing article type (personal interest stories) with a native ad

-the single article gained 2,615,496 impressions, positive brand association,

and 610 WGU referrals

JANE.COM

-Jane.com wanted to increase traffic to their website

-I created a personality quiz featuring their products 

-earned a 1.8 share rate

-client reported significant traffic growth

AVA WOMEN

-Ava wanted to increase traffic to their site and wristband purchases

-achieved 11.3k instances of social engagement on articles,

record high 2.01% CTR,

and 5,942 total click throughs 

LIONSGATE

-Lionsgate wanted to spread awareness about the film "Wonder"

-delivered 8 articles and 4 memes

-a single article received up to 684,00 impressions

LION MOVIE

-company wanted to pique audience interest in "Lion" film

-told the true story to generate interest in the feature film

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I've created content and campaign strategy for a diverse range of clients with unique goals.
Let me know what experience you'd like to see.
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