NATIVE ADVERtISING
Native ads are the industry's best way to get organic interactions, and my content background positions me to know the best way to achieve that engagement for a wide range of clients.
FIBER
ONE
-Fiber One wanted to deconstruct stigmas and reach a younger audience
-My solution was to create fun, fresh content that created brand association and appealed to a younger audience
-campaign resonated with women aged
25-35
XCARET
PARKS
-Xcaret didn't know how to explain their new park, Xenses, to entice potential visitors
-I developed individual messaging for three distinct parks
-achieved the highest engagement on Xenses articles
UNITED NATIONS
-the UN wanted to publicize their 2016 Giving Tuesday campaign
-created a branded article incorporating gifs to support the campaign theme #giveagif
NBC
-NBC wanted to create awareness about their new show: "This is US"
-created an article suite centered around the program's themes to capture the potential audience
-maximized the impact with elements such as embedded video
WESTERN GOVERNORS UNIVERSITY
-WGU wanted to increase enrollment in their teaching program
-I innovated a new native ad style combining our highest performing article type (personal interest stories) with a native ad
-the single article gained 2,615,496 impressions, positive brand association,
and 610 WGU referrals
JANE.COM
-Jane.com wanted to increase traffic to their website
-I created a personality quiz featuring their products
-earned a 1.8 share rate
-client reported significant traffic growth
AVA WOMEN
-Ava wanted to increase traffic to their site and wristband purchases
-achieved 11.3k instances of social engagement on articles,
record high 2.01% CTR,
and 5,942 total click throughs
LIONSGATE
-Lionsgate wanted to spread awareness about the film "Wonder"
-delivered 8 articles and 4 memes
-a single article received up to 684,00 impressions
LION MOVIE
-company wanted to pique audience interest in "Lion" film
-told the true story to generate interest in the feature film