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  • Writer's pictureMelinda Fox

NOMATIC web copy

When NOMATIC redesigned their website, I was challenged to create copy for the sliders and a short description. In writing the copy, it was my goal to:

- convey how the product will solve problems and improve the customer's life

- evoke positive emotions connected to NOMATIC products

- communicate what makes the product unique to others on the market

The trick is doing all this as concisely as possible, because ain't no one gonna be sitting there reading paragraphs about about a backpack.

How do you think I did at accomplishing my goal?

I wrote copy for the sliders, small paragraph, and bullet points for all the bags, luggage, and accessories on NOMATIC's website. Here are some of my favorites:

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